FINCAD Launches New Corporate Identity
FinancialCAD Corporation has re-branded its name to FINCAD.
Similar to the FedEX (Federal Express) branding story, over the years FinancialCAD has increasingly been referred to as FINCAD by clients and employees alike. FINCAD is a strong brand known for being the industry standard in financial analytics for over 10 years.
Bob Park, President of FINCAD states, "While FinancialCAD Corporation is still our legal entity name, it is important that we changed our name to reflect what most of our closest customers are already calling us - FINCAD - a name that is easy to remember and means - 'the industry standard for financial analytics.'"
Mike Green, VP, Sales and Marketing, states, "Our clients and employees have referred to our company as FINCAD for several years; it was a very logical step to re-brand ourselves in this way."
FINCAD has had its most successful year ever in it's fifteen year history and continues to capture more and more of the financial analytics market, while many other players in this market space have come and gone. Bob Park states, "The heart of our business has always been analytics. FINCAD continues to innovate, bringing new products to market and implementing the newest state-of-the-art analytics methods as they become accepted for use in the financial marketplace."
If you have any questions about the FINCAD rebrand, please contact media@fincad.com.
Disclaimer
Your use of the information in this article is at your own risk. The information in this article is provided on an "as is" basis and without any representation, obligation, or warranty from FINCAD of any kind, whether express or implied. We hope that such information will assist you, but it should not be used or relied upon as a substitute for your own independent research.
For more information or a customized demonstration of the software, contact a FINCAD Representative.